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Forest Lee

Creative Leadership and Brand Strategy
  • Brand Strategy & Identity
    • Consumer Brands & CPG
    • Robotics & B2B Tech
  • Content & Campaigns
    • Robotics & B2B Tech
    • Enterprise Tech
  • Thought Leadership
    • Hasbro Universe Executive Summit
    • Legendary Brands Seminar (Wooga Games, Berlin)
    • Workforce Maximization Webinar
  • Advertising
    • Robotics & B2B Tech
    • Consumer Brands & CPG
  • Packaging & E-Commerce
    • Toy Packaging - Collector
    • Toy Packaging - Kid Mass Market
    • Mighty Muggs
    • Toy Packaging - Preschool
    • Toy Instructions
    • E-commerce Listings
    • Catalogs
  • Creative Writing
    • Project Predacon
    • Fury Files
    • Character Bios
    • Transformers
    • G. I. Joe
    • MaxMan
    • Magic the Gathering
  • About

Content is at the core of modern marketing. Establishing a brand’s point of view, establishing trust with customers, investors, and partners, and giving the Sales team a compelling story to tell and the assets to back it up are critical to a business’ success. I learned the core lessons of content marketing early on in my career with some of the collateral I help create for toys, but my journey in the world of strategic content truly began at Skyword, where I helped clients like Samsung, HP, IBM, and Abbott discover their brands’ best strengths and tell their story. Since then, I’ve created or directed the creation of hundreds of assets, usually alongside designers, videographers, animators, and other collaborators I’ve hired on my client’s behalf. Below are a few of the pieces I’ve worked on that I’m most proud of.

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Campaign - DWFritz Electrode Stacker
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Creative Direction - Rapid Robotics White Papers
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Rapid Robotics Guide to Instant ROI
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Rapid Robotics Sales One-Sheet
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Data-Centric Videographic
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Robot of the Week
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Creative Direction - Get Real About Automation
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Creative Direction - Rapid Robotics Sizzle
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Creative Direction - Rapid Robotics & Behrens Case Study
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Creative Direction - Rapid Robotics Case Studies
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Rapid Robotics Brochure