For a lot of kids, toy packaging is their first introduction to the story behind a brand or character. Kids and adults alike will often decide to buy a toy or character they were otherwise indifferent towards because something about the packaging intrigues them. My goals when writing package copy targeted towards kids (and their parents) are: first, to clearly explain what the toy does as quickly as possible; and second to hook them with a unique, enjoyable story.
Indiana jones
marvel universe
yo-kai watch
