About

I'm a creative leader, writer, marketing strategist, and brand development expert with more than twenty years of experience in media, B2B and B2C marketing, and consumer products on both the client and agency side. Over the course of my career I’ve created thousands of marketing, content, and PR assets for dozens of brands, helped build consumer and B2B brands from scratch, developed high-performing investor decks for multiple startups, and assembled and led multidisciplinary creative and marketing teams for everything from single-SKU Amazon sellers, to venture-backed robotics startups, to global enterprises.

After graduating from Emerson College with an MFA in Creative Writing, I began my career as a copywriter producing instructions, comics, and short stories for toys & games. From there I grew into a brand strategist and creative director, and to an integrated marketing expert building holistic brand and product marketing strategies for businesses across industries, from consumer goods, to tech, to industrial robotics.

I’m an eager learner and thoughtful early adopter of new tools who has built a nuanced approach towards the integration of AI into my creative and strategic work. I believe that people-first creative will always win, but that generative AI is a powerful tool for research and iteration. When you have a person create the first version, and AI generate the next four hundred, AI becomes a force multiplier that helps a small team make a huge impact.

If you're looking for help crafting a new brand, taking an existing product line to the next level, building a winning marketing strategy, or assembling a best in class team to support your marketing efforts, reach out. I’d love to discuss your goals, and help you put together a plan.

I'm also a lifelong sci-fi fan, outdoorsman, metalhead, and cyclist.

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