In early 2023, Rapid Robotics pivoted their entire business to focus exclusively on a single product - a robotic palletizer for manufacturers and distributors. As the sole creative and marketing lead for the business, it was my job to rebuild the website to tell a new story, push a new product, and serve a much more specific audience. I concepted, built, and optimized an entirely new site in a couple weeks with no additional budget. Our design agency Superside offered input on layout and created a few new images, while our web development team at Silent Z Consulting built new modules and capabilities as needed.
