Print and digital advertising for consumer goods is about more than just building awareness and intent to purchase. It’s an opportunity to develop a deeper emotional connection with your audience by building an ever-deeper story around the brand. In the case of Hasbro’s brick building brand Kre-O, story was our strongest differentiator from the obvious competitor. I wrote these teaser ads for the brand to use the strength of our story to get kids excited about encountering their favorites (new and old) in brick form.
