In January 2020, I was invited to Wooga Games in Berlin to give a seminar and workshop on the use of story in building a lasting brand. Creating the presentation was a great challenge. I’ve been working in brand development and storytelling for over 20 years, but before this trip to Berlin, I had never had to articulate my philosophy or methodology. This was a wonderful opportunity to think deeply about why the way we tell stories sticks in the mind, and how it functions to build an emotional connection between audience and brand.