In January 2020, I was invited to Wooga Games in Berlin to give a seminar and workshop on the use of story in building a lasting brand. Building the presentation was a great challenge. I’ve been working in brand development and storytelling for nearly 20 years, but never before have I had to articulate my philosophy or methodology. This was a wonderful opportunity to think deeply about why the way we tell stories sticks in the mind, and how it functions to build an emotional connection between audience and brand.