I love working on this kind of stuff, and the opportunity is all too rare! To be sustainable over the long term, a brand must have a story - something that makes it emotionally relevant to consumers. In today's multimedia environment there are endless opportunities for telling stories. I've written brand storytelling assets to be distributed digitally, at conventions, at point of purchase, through fan clubs, and in-pack as a way of extending the reach of some of the world's biggest brands.