These days, consumer brands live and die by their e-commerce presence. I was proud to be part of Hasbro’s pivot towards e-commerce in the early-2010’s. I worked with the digital team at Hasbro to develop a repeatable template for e-commerce listings that was flexible enough to work for brands across product categories while still being simple enough to allow the Brand Writing team that I managed to write copy for thousands of listings every year (on top of their other responsibilities). I also wrote plenty of e-commerce listings myself, and later took that experience and expertise to Thrasio.
my little pony
