Packaging for young kids is an interesting challenge. The writer and designer must keep two audiences in mind, creating eye catching designs and simple stories that will appeal to a younger audience, while also evoking excitement in the parents who are actually making the purchasing decision. Super Hero Squad was a great opportunity to do both. We leveraged the love that adult fans feel for Marvel’s iconic characters, and gave parents a cute, simple, and fun way to introduce their young kids to comic book heroes.
Marvel Super hero squad
