Content is at the core of modern marketing. Establishing a brand’s point of view, establishing trust with customers, investors, and partners, and giving the Sales team a compelling story to tell and the assets to back it up are critical to a business’ success. I learned the core lessons of content marketing early on in my career with some of the collateral I help create for toys, but my journey in the world of strategic content truly began at Skyword, where I helped clients like Samsung, HP, IBM, and Abbott discover their brands’ best strengths and tell their story. Since then, I’ve created or directed the creation of hundreds of assets, usually alongside designers, videographers, animators, and other collaborators I’ve hired on my client’s behalf. Below are a few of the pieces I’ve worked on that I’m most proud of.
