The Peppermill Casino in Reno is legendary for a lot of reasons, not least of which is their dedication to creating an engaging and immersive visual landscape for their guests to experience throughout the property. As part of that visual landscape, they added a curved, 60-foot wide screen to their sports book, using Samsung LED panels. When Samsung asked Skyword to shoot a case study on the sports book at the Peppermill, I wanted to make sure we shot something that matched the quality of the casino’s own content.
I brought Emmy Award-winning documentarian Melody C. Miller on board to shoot this case study video in collaboration with the Peppermill’s in house production team, who provided archival and drone footage. I developed the concept, wrote the brief, and acted as on-site producer for the shoot.