B2B sales generally, and especially equipment sales in manufacturing, are won on proof. Customers want to see the solution in action, which make real-world videos and case studies indispensable. But as anyone who’s worked in marketing knows, those are also often among the most difficult assets to produce.
I created the Robot of the Week social series to provide the proof our customers wanted to see, using video captured by the Rapid Robotics deployment team. The video was often low quality, usually badly lit, and never professionally shot, but it always showed a solution in action. With a little bit of editing and the addition of callouts I wrote and motion graphics developed by Superside, video content that otherwise would have disappeared into Rapid Robotics’ internal servers became the most popular social posts the brand made.
WARNING: Manufacturing is very loud, so some of these videos have loud, jarring audio.