American manufacturers have been working against some of the challenges they face for so long, they don’t even notice them any more. I developed the concept and wrote the copy for a series of short animated social ads to remind Rapid Robotics’ audience that their problems were difficult, but solvable. With animation by Superside, and data pulled from Rapid’s State of Automation report and the U.S. Department of Labor, this videographic showed our audience of small and medium manufacturers they weren’t alone, and that a solution was finally accessible to them.