Wing Girl Next Door was a fun project. I worked with Lorraine Eastman, a model, photographer, and life coach, to help her build a brand identity and business plan for her sex and dating coaching business targeting wealthy, single men. The goal was to create a site that spoke to men candidly from the perspective of real women, including Lorraine and several fellow models she planned to bring on as coaches. Lorraine and I worked very closely on the brand, developing a robust and detailed identity that allowed her, her coaches, and her guest bloggers to produce creative work in a consistent, honest manner that best served her clients. The business eventually went online as Girls Unedited (now, sadly, defunct).
