Trade shows are typically the highest performing channel for automation solution providers, and Rapid Robotics was no exception. Ironically, the loud, busy convention floor is also a terrible place to have a productive sales conversation. I wanted to create assets that helped booth visitors understand Rapid’s unique business model and product in a skimmable, easy-to-read way, and — more importantly — made enough of a visual impact to ensure that prospects remembered us when our BDR called the week after the show. I developed the concept and wrote the copy for several pieces of trade show collateral for the sales team during my time with Rapid.
Trifold Brochure
This detailed brochure gave readers a complete understanding of Rapid’s capabilities, technology, and experience, while remaining skimmable and highly visual. During Rapid’s earliest days at trade shows, it was a great introduction of the company to an audience that had never heard of us before. Designed by Jaime Chong.
Sales One-Sheet
As Rapid became well known, I wanted our sales enablement materials to be easy to work into a trade show floor conversation without being distracting or disruptive. I wrote this streamlined one-sheet to give our sales team a piece of quick-hitting content that provided all of the information a prospect needed to understand who we were and what we offered. Designed by Superside.
