A lot B2B tech start-ups make a lot of promises (and a lot of noise) without really understanding what their customers actually need or want. For Rapid Robotics’ first paid advertising campaign, I interviewed customers and prospects, as well as some individual factory workers, to understand exactly what need they felt robotic palletizing would fill. I wrote this series of ads, designed by Superside, to reflect back to our audience exactly what they told us they wanted.
