Safety Products Global's Program in a Box is a package of materials and services they provide to distributors to help them sell SPG products to their customers. It's a complex but highly valuable offering, the complexity of which isn’t hidden from the customer. The same explanation that helps the distributor understand what they’re selling also has to help customers understand what they’re buying.
When SPG asked me to introduce the program and educate distributors on how it works, I knew no single asset would serve that range of needs. Some people wanted a reference they could scan and return to; others wanted the process explained to them, in more detail. So I built both. The infographic works as a quick introduction, and an ongoing reference, with a skimmable road map of stages on one page, and a detailed text breakdown of each stage on the second. The animated explainer walks through the same process at a slower, breezier pace, going deeper into what distributors and customers actually receive at each stage, operating as a value-driven piece of storytelling that sticks with the viewer.
I worked with graphic designer Levi Wharton to develop an expanded brand color palette and a unique iconography style for SPG, then brought in animator Helaine Bach to extend that direction into the explainer video. I wrote the copy for the infographic, the script for the video, and served as creative director across the project.
