For many equipment providers and systems integrators, trade shows are the lifeblood of their sales pipeline. Trade shows are also, unfortunately, hideously expensive for exhibitors. Depending on your placement in the exhibit hall, it can also be difficult to attract the right people, and even when you do get a good amount of foot traffic it’s impossible to be certain that the people your booth staff chooses to engage with are the correct ones. Part of capturing good leads at shows is providing content that informs passerby and encourages them to reach out. I wrote this brochure to serve as a complete introduction to Rapid Robotics, an explanation of our capabilities, and a clear demonstration of the value we provide our customers. It was designed by Jaime Chong as a 2-sided, trifold brochure.
