Hasbro Pulse is a unique initiative. As a general rule, Hasbro avoids direct dialogue with consumers outside of personal interactions at conventions, and through the Consumer Care team. This pitch deck was built for a twofold purpose: First, to identify the audience and set the tone of voice; and second to sell in the concept to Hasbro's senior management. We succeeded at both, as you can see by going to hasbropulse.com to sign up!
