American manufacturers have been working against some headwinds for so long, they don’t even notice them any more. As a result, they don’t always fully understand the value automation can deliver to their business. I developed the concept and wrote the copy for this videographic - intended to be the first in an ongoing series - to serve as a social asset that gave context to manufacturers’ individual struggles, showed them they were not alone, and give them a clear path to mitigating the impact of the challenges they face. Superside handled design and animation for this video.