Industrial automation is a word-of-mouth industry in which business is won as much by referrals and reputation as anything else. We decided to take advantage of that by creating a direct-mail referral campaign targeting current and prospective Tutor customers. Since the program offered a literal bounty for referrals, I created the Old West wanted poster concept, and wrote the copy. The mailer was designed by Christian Lownds. The mailer was later adapted into posters to be hung around trade shows as part of a light guerrilla marketing effort.
